Remove Letters
Turn one word intosomething shorter and more brandable.
Exclusive
LUSIVE
for a creative brand
Build your
brand with a
formula.
Build your next business with AI.
From idea to brand.
- Discover Business IdeasFind your next business idea in minutes.
- Create Your Brand NameUse proven formulas to create unique names.
- Generate Social HandlesFind available handles in one click.
- Score Every IdeaRate names, ideas and handles with AI.
- Launch With ConfidenceEverything you need to start your brand.
Start With An Idea
Discover a business idea to build around
Turn your interests, skills and personality into focused business ideas you could realistically explore.
What do you enjoy?
Design and helping new business owners
What are your skills?
Graphic design and branding
Your personality
Creative, funny and supportive
Example result
Brand Starter Studio
Help aspiring founders turn early business ideas into clear, professional starter brands through digital resources, templates and creative guidance.
- Who it helps
- Aspiring business owners
- What it solves
- Feeling overwhelmed during the early stages of starting a brand
- Possible offer
- Digital brand starter kits and workshops
Start Coaching
Help beginners build confidence in fitness with realistic workout plans, simple nutrition guidance and ongoing support.
- Who it helps
- Beginners who want to get fit
- What it solves
- Feeling lost, unmotivated or unsure where to start with fitness
- Possible offer
- Coaching programmes and beginner fitness guides
Urban Clothing Line
Build a bold streetwear brand inspired by culture, attitude and self-expression, with statement pieces that help people stand out.
- Who it helps
- Young people who love fashion and self-expression
- What it solves
- Generic clothing that lacks personality and identity
- Possible offer
- Limited drops, graphic apparel and accessories
Start Up Tech Company
Create a smart productivity tool that helps busy founders organise tasks, ideas and content in one clear workspace.
- Who it helps
- Busy founders and small business owners
- What it solves
- Feeling scattered across too many tools and losing track of ideas
- Possible offer
- Subscription-based productivity app
Built Different
A Formula for Every Brand
Choose from proven naming formulas and turn meaningful words into memorable brand names.
Combine Words
Blend two or more wordsinto one distinctive brand name.
Wink + Work
WINK WERK
for a lash brand
Change Spelling
Give a familiar worda fresh and modern twist.
Cosmic
COSMIX
for a bakery
Translate Words
Use another languageto create an elegant brand name.
The Road
LA RUE
for a clothing brand
Shorten a Phrase
Turn a longer phraseinto something bold and concise.
After Hours
AFTRHRS
for a podcast
Blend Opposites
Combine contrasting ideasto create a memorable name.
Prime + Chaos
PRIME CHAOS
for a fitness brand
Use a Sound-Alike
Use familiar soundsto create something distinctive.
Culture
KULCHA
for a community brand
Repeat or Rhyme
Repeat or rhyme soundsto create a catchy name.
Little + Lullaby
LITTLE LULLA
for a baby brand
Formula Mixer
Combine naming techniquesto create something original.
Never + Home
NVRHOME
Combine Words + Remove Letters
Random Formula
Let AI choose a formulathat suits your brand direction.
Sun + Moon
SOLUNA
AI chose Translate Words + Combine Words
Remove Letters
Turn one word intosomething shorter and more brandable.
Exclusive
LUSIVE
for a creative brand
Combine Words
Blend two or more wordsinto one distinctive brand name.
Wink + Work
WINK WERK
for a lash brand
Change Spelling
Give a familiar worda fresh and modern twist.
Cosmic
COSMIX
for a bakery
Translate Words
Use another languageto create an elegant brand name.
The Road
LA RUE
for a clothing brand
Shorten a Phrase
Turn a longer phraseinto something bold and concise.
After Hours
AFTRHRS
for a podcast
Blend Opposites
Combine contrasting ideasto create a memorable name.
Prime + Chaos
PRIME CHAOS
for a fitness brand
Use a Sound-Alike
Use familiar soundsto create something distinctive.
Culture
KULCHA
for a community brand
Repeat or Rhyme
Repeat or rhyme soundsto create a catchy name.
Little + Lullaby
LITTLE LULLA
for a baby brand
Formula Mixer
Combine naming techniquesto create something original.
Never + Home
NVRHOME
Combine Words + Remove Letters
Random Formula
Let AI choose a formulathat suits your brand direction.
Sun + Moon
SOLUNA
AI chose Translate Words + Combine Words
Remove Letters
Turn one word intosomething shorter and more brandable.
Exclusive
LUSIVE
for a creative brand
Combine Words
Blend two or more wordsinto one distinctive brand name.
Wink + Work
WINK WERK
for a lash brand
Change Spelling
Give a familiar worda fresh and modern twist.
Cosmic
COSMIX
for a bakery
Translate Words
Use another languageto create an elegant brand name.
The Road
LA RUE
for a clothing brand
Shorten a Phrase
Turn a longer phraseinto something bold and concise.
After Hours
AFTRHRS
for a podcast
Blend Opposites
Combine contrasting ideasto create a memorable name.
Prime + Chaos
PRIME CHAOS
for a fitness brand
Use a Sound-Alike
Use familiar soundsto create something distinctive.
Culture
KULCHA
for a community brand
Repeat or Rhyme
Repeat or rhyme soundsto create a catchy name.
Little + Lullaby
LITTLE LULLA
for a baby brand
Formula Mixer
Combine naming techniquesto create something original.
Never + Home
NVRHOME
Combine Words + Remove Letters
Random Formula
Let AI choose a formulathat suits your brand direction.
Sun + Moon
SOLUNA
AI chose Translate Words + Combine Words
Choose With Confidence
Score your ideas before you commit
Compare business ideas, names, niches and social handles using clear AI-powered feedback.
Business Idea
Brand Starter Studio
42
out of 50
- Clarity9/10
- Audience Fit9/10
- Demand Potential8/10
- Originality7/10
- Growth Potential9/10
Strong idea
This concept has a clear audience, a useful offer and room to grow into digital products, education or services.
What works
- Clear target audience
- Solves a genuine early-stage problem
- Can grow into several offers
What to improve
Make the difference between this and a traditional branding studio clearer.
Business ideasNichesBusiness namesTaglinesSocial media handles
Score My IdeaHow It Works
Free to try Upgrade anytime
Try the formula for free. Upgrade for full access.
Free
£0/a month
Perfect for exploring ideas and learning the method.
- 5 AI generations per day
- Business Idea Generator
- Niche Finder
- Business Name Formula
- Social Media Name Generator
- Score your ideas
Most Popular
Builder
£19.99/ a month
Everything you need to create strong, memorable brands.
- Unlimited AI generations
- Unlimited projects
- Business Idea Formula
- Niche Finder
- Business Name Formula
- Social Media Handle Formula
- Score Your Ideas
- Save unlimited ideas
- Export your results to PDF
- Priority feature updates
- Early access to new Builder tools
£19.99 billed monthly. Cancel anytime.
Lab+ coming this winter
FAQs
Everything you need to know before trying the free version
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A message from the creator
"I know how overwhelming the first stages of building a business can feel. You might have loads of ideas but no clear direction, struggle to choose a niche, overthink your name or feel unsure whether your idea is strong enough to build. I created The Brand Formula to make those early decisions feel simpler. It brings the process into one place, helping you discover business ideas, find your direction, create meaningful brand names and score your ideas before committing to them. It’s the kind of platform I wish I had when I was building Lusive, something to turn all the thoughts in your head into a clear idea and a brand you can confidently move forward with." - Lusive Lab
Why I built this?
- I know how overwhelming the first stages of building a business can feel
- Most AI tools give random ideas without helping you make sense of them
- I wanted one place to explore, refine and organise every idea
- Built from the same process I used to create Lusive and grow as a designer